Italian beaches in August turned into noisy hangouts, not a relaxation zone. The Local Italy editor's family is already dreaming of moving to Crete.

Locals complain of endless crowds, cigarette smoke and loud music under domed umbrellas in private clubs. Even where the entrance costs only 6 euros, rest turns into a test of patience. Luxury options cost more than 100 euros per person.

Italy is getting more expensive, so more and more families are leaving for Greek resorts. There you can safely read a book and listen to the waves without extra spending. The Greek coast is becoming a new trend for Italians tired of the stampede in their native regions.