Portugal no longer lives solely on tourists. Previously, success was measured simply: the more guests, the better. Now reality is changing. The increase in the number of visitors does not guarantee pr

Average guest checks are declining and competition requires new approaches. Experts believe that the next step is smart data management and artificial intelligence. Technology can help predict demand, adjust prices, and distribute flows of people in ways that reduce seasonality.

It's a change of mind. From simply attracting guests to creating real economic value. The future of the industry depends on the ability to turn information into concrete solutions. Portugal is ready for this transformation but will need to develop analytics skills.